I’m Dan, it’s great to meet you! I specialize in SEM or better known as Paid Search, having managed budgets between 5 and 8 figures and run campaigns in over 60 countries across 35+ languages. My strategies are led by data and this is the best way to achieve consistent results. Now I am expanding my work to holistically cover Digital Marketing to help small and medium sized businesses to realize their goals!
Before getting into the world of marketing I was an international Para-Athlete, competing for Great Britain, it was this experience that taught me how to set realistic goals and actually achieve them. It is always great to know where you want to be, but it is more important to know how you plan on getting there.
As a Digital Marketing consultant, I have worked in many different areas of marketing, from activation across multiple channels, to fundamental business strategy and planning; for multiple businesses across many different industries.
For each business, I have crafted tailored solutions in order for them to thrive. SEM wise, I have worked with non-profits, helping them to effectively utilize Google Ads Grants to be able to use paid search advertising to drive forward their missions.
Though the wealth of my knowledge comes from managing SEM campaigns for Google. I worked to deliver high quality leads for Google Ads; meaning I was using Google Ads to advertise Google Ads on the world’s largest search engine for the world’s largest advertising company!
An area that often gets forgotten in business is accessibility, there are so many talented individuals who are unable to work in many industries simply because the support for them to do so doesn’t exist.
Being disabled myself, I have worked with businesses to improve accessibility within their organizations to create a more diverse and inclusive culture.
This has ranged from consulting on simple quick fixes in the office to make the space more inclusive, to helping to arrange sign language tuition and neurodiversity training to help with CPD.
Going forward, whilst I still very much intend to continue working in SEM, Breaking Waves Marketing gives me the opportunity to help businesses see success across many areas of Digital Marketing and business management.
I want to combine the work I have done in marketing with the work I have done for improving accessibility in multiple industries to create meaningful results that benefit as many people as possible.
Copyright © 2024 Breaking Waves Marketing - All Rights Reserved.